AHMED FAYYAZ
THE CHALLENGE
Your product works, but users bounce before they figure out how to use it.
THE APPROACH
I design clear, intuitive flows validated against real user behavior, not just aesthetics.
SPECIALIST SUPPORT / CONNECTED THINKING
UI/UX Design
Interfaces people actually enjoy using.
01 / THE BIG PICTURE
Built around
your product.
Good design isn't decoration — it's the difference between a product people understand instantly and one they abandon. I design clear, intuitive interfaces backed by real usability thinking, then build them in code myself so nothing gets lost in translation.
We start by understanding your existing product, the people using it and the constraints around it. That context shapes the scope—not a preset list of technologies.
Explore the work for product context, or read the process to see how discovery becomes a practical plan.
02 / WHERE THIS HELPS
From friction
to a clearer direction.
THE CHALLENGE
Your design system is inconsistent across screens and platforms.
THE APPROACH
I build reusable component libraries and design tokens that keep every screen on-brand.
THE CHALLENGE
Users say the app "feels clunky" but nobody can pinpoint why.
THE APPROACH
I audit the full user journey, fix friction points, and tighten every micro-interaction.
Recognise one of these problems? Tell me what’s happening in your product.
03 / THE SCOPE
What we can
work on together.
These are possible areas of work. We agree which deliverables belong in your engagement, along with priorities, constraints and acceptance criteria.
Wireframing & Prototyping
Low-to-high fidelity prototypes in Figma so you can validate flows before a single line of code is written.
Design Systems & Component Libraries
Reusable, documented component libraries and design tokens that keep every screen consistent as the product grows.
Usability Audits
A structured review of existing screens against real usability heuristics, with a prioritized fix list.
Responsive & Accessible UI
Interfaces that work across devices and meet WCAG accessibility standards, not just desktop mockups.
Motion & Micro-interactions
Purposeful animation that guides attention and gives the product a premium, considered feel.
Need a focused review rather than a full implementation? Include that in your project brief.
04 / TOOLS & TECHNOLOGY
Chosen for the work.
Not the other way around.
The tools below support this service. The final stack depends on your requirements and what already works in your system.
FigmaTailwind CSSFramer MotionReactNext.js
Technology marks identify tools, not partnerships or endorsements. For the wider toolkit, visit all services.
05 / DELIVERY & COLLABORATION
A clear next step.
Then another.
Scope, communication and review points should be understandable from the start. Read the full process or meet the person behind the work.
- 01
Discovery Call
A short conversation to understand the goal, constraints, and what success looks like.
- 02
Scope & Proposal
A clear plan broken into milestones, with timelines and pricing agreed upfront.
- 03
Build in the Open
Regular async check-ins and working software early, not one big reveal at the end.
- 04
Ship & Support
Launch, then a support window to catch anything that surfaces in the wild.
Before implementation begins.
We agree the scope, dependencies, review points and handover expectations. Any support window, ongoing work or additional services should be included explicitly in that agreement.
Start with your briefDo you design AND build the interface, or just hand off mockups?+
Both. I design in Figma and then build it myself in code, so nothing gets lost in translation between design and development.
Can you work with our existing design system?+
Yes — I can extend an existing system or help formalize one if it's currently more implicit than documented.
What if we just need a usability review, not a full redesign?+
That's a common starting point. I run a structured audit and hand over a prioritized list of fixes, then you decide how much of it to act on.
What do you need to get started?+
A description of the problem, your current setup and the outcome you want. Use the project brief to share timing, budget and references. We’ll discuss scope and availability before agreeing an engagement.
07 / CONNECT THE PIECES
A service is part
of a bigger product.
Some projects need support across several layers. Explore related services or return to the overview to find your starting point.
Explore the tools
Official resources for a closer look at the technology.